Methodology

Evaluation Framework

Every brand in the Lokal Brand Index is evaluated against three pillars. A brand must demonstrate strength in at least one to qualify for inclusion.

Pillar 1: Halal Certification

Products

Brands must hold MUI (Majelis Ulama Indonesia) halal certification, coordinated through BPJPH (Badan Penyelenggara Jaminan Produk Halal). This guarantees:

Clean production facilities free from non-halal contamination

Safe additional materials (fertilizers, nutrients, packaging)

Post-harvest processing meets Islamic principles

Regular audits of raw materials and production processes

Tourism (Wisata Halal)

Hospitality businesses must provide:

Halal-certified food services

Muslim prayer facilities (musholla/sajadah)

Muslim-friendly hospitality and amenities

Clean, hygienic accommodation

Pillar 2: Green Energy

Brands must demonstrate use of clean, environmentally-friendly energy (energi bersih/ramah lingkungan) in their operations:

Renewable energy sources for production

Reduced carbon emissions vs. conventional processes

Sustainable operational practices

Environmental ecosystem protection

For tourism businesses: 24-hour electricity availability via green energy systems without ecosystem damage.

Pillar 3: AI Technology Integration

Brands must integrate AI technology in consumer-facing services:

AI-powered customer service chatbots (24/7 availability)

AI marketplace technology for e-commerce

Digital ordering and booking systems

Instant response communication for consumers, distributors, and resellers

Verification Process

Data Collection — Brand information is gathered and structured

AI-Assisted Curation — AI technology verifies and cross-references certification claims

Public Audit — All data and curation processes are published to the open repository for transparency

Continuous Monitoring — Brands are periodically re-evaluated for ongoing compliance

Coverage

Current index coverage spans across Indonesia: